Courtesy Art U Sports Information
LAS VEGAS, Nev. - The Aug. 23, 2012, announcement of the winners of Pensole's Future of Footwear competition was literally a fitting end to a determined effort by former Academy of Art University track & field student-athlete Aric Armon.
With a shoe design that earned a victory in the
“Athletic” category, one with which Armon is quite
familiar, the young artist now has a chance to see his creation
produced and sold for a brand called Drive Nation that is owned by
current NBA veteran Jermaine O'Neal.
"This is an amazing thing and speaks to the value in the education
that we are providing our students here," Head Coach Charles
Ryan said. "I am so proud of Aric and how he is so
quickly making the transition from student to profession is his
desired field. What an fantastic opportunity, and what a great
example of what an artist-athlete can accomplish coming here to get
an education."
Under the tutelage of a staff of footwear industry veterans led by
Pensole founder D'Wayne Edwards, a former design director at Nike's
Jordan Brand, Armon and the other students began their journey
three weeks ago and have been anticipating a spot to be on display
at the FN Platform trade show, North America's largest footwear
trade show, that ran Aug. 21-23. Armon was in a unique position as
one of two semi-finalists who made the trip to Las Vegas
representing the “Athletic” product category.
“I am beyond excited,” Armon said, almost in disbelief.
“To have D'wayne Edwards believe in me enough to give me this
opportunity to create something that comes directly from my brain
and actually bring it into the real world is an honor that I can
barely put into words.”
For the competition, Pensole selected 20 designers — out of a
field of more than 1,000 applicants — who, over a four-week
process, were given the assignment to conceive of futuristic
footwear concepts in five different categories: athletic, dress,
kids, lifestyle, and skateboarding.
“We're excited to have some outstanding and diverse young
designers from all corners of the world for this unique
competition,” Edwards said in a news release. “This is
the first time FN PLATFORM at MAGIC – the largest footwear
trade show in North America – has showcased future talent
like this, and to have your work on display for the entire industry
to judge is truly a once-in-a-lifetime opportunity that very few
designers ever experience.”
Having diligently pursued his love for design as an industrial
design major at Academy of Art University, and after excelling on
the track for two years as an Urban Knight, Armon had ample
preparation for this moment.
“I was extremely blessed to be able to receive a scholarship
to run at Academy of Art University,” Armon said.
“Without that, there would have been no way for me to attend
and follow my true passion of design. I had run for many years and
to have that hard work pay off and get me the education I needed to
turn back around to design shoes that help athletes perform better
is truly a fully realized dream come true. I could have never
foreseen the blessings that people have given me throughout the
last couple years. A lot of people have helped me along the way; my
instructors, my coaches, the athletic department. They have helped
me reach my goals.”
When asked about the inspiration for his shoe design in this
particular competition, Armon stepped back into an equally
determined childhood for his answer.
“As a kid, I always made stuff and was very active,”
Armon explained. “Athletics and design have been to paths in
my life that have run parallel to each other. In high school, I
remember getting made fun of because I had on some cheap shoes so I
went home and painted them; if I couldn't afford new ones I was
going to at least make them my own. That always stuck with me so I
grew fond of shoes and would notice things about them that I liked
and worked and things that I didn't like and I could improve
upon.”
Check out more info on Armon's quest and design at the following
link: Future of
Footwear - Aric Armon